Vision: create a new cultural life for mankind;

Mission: to become the vanguard of cultural communication at all times and in all countries;

Values: not only provide products and services, but also become the messenger of culture;

Corporate culture: create entrepreneurship platform and promote entrepreneurship development; Share success internally and encourage each other; Share in competition and succeed in sharing;

Key words: creation, entrepreneurship, innovation, incentive, intensification, competition, achievement.